Revolutionizing Restaurant Management with Panasonic's B2B App
Product Delivery (2017)
Mobile APP | Responsive Design
Cross-functional collaboration x Stakeholder management



Challenge
Design a unified platform for owners, managers, and technicians to replace an outdated system plagued by:
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Limited multi-store data display
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Lack of real-time updates
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Poor usability and accessibility
These issues were causing significant inefficiencies across all user groups.
In the fast-paced restaurant industry, every minute counts. Panasonic needed an innovative solution to address these challenges, boost productivity, and position themselves as leaders in restaurant management technology.
Design Thinking Approaches
Recognizing the complexity of serving multiple user types with distinct needs, we implemented a comprehensive, user-centered design process:
Discovery
Conducted stakeholder interviews to gather insights, align expectations, and foster collaboration.
Define
Developed detailed personas for franchise owners, managers, technicians, and manufacturers, informing design decisions.
Develop / Opportunities
• Powerful features with exceptional usability
• Real-time monitoring of critical metrics across locations
• Streamlined processes focusing on critical activities"
Deliver
Finalizing hi-fi designs, annotations, and collaborating closely with developers to ensure accurate implementation of the design vision.

Solutions
Intuitive Dashboard:
At-a-glance data status for multiple locations, accessible to non-technical users.

Enhanced Accessibility: Improved overall usability for inclusive user experience.
Real-time Alerts:
Clear, urgent status updates for quick response to critical situations.
Mobile-Optimized IA: Restructured for seamless cross-device usability.
ROI Analytics: Designed system to highlight crucial scenarios, enabling data-driven decisions.

Impacts

Empowered Decision Making:
Our intuitive dashboards collate all essential data, enabling users to make time-sensitive decisions that reduce operational costs and improve efficiency.
Improved Efficiency:
The alert mechanisms with clear instructions allowed users to quickly identify and address potential issues, significantly enhancing the app's overall efficiency.

Enhanced Value Proposition:
The new app provided unprecedented value to restaurant franchise owners and appliance technicians, solidifying Panasonic's position as an industry leader.